For Gun Store Owners

The fastest way to put
your inventory online.

A branded inventory website for your shop, live in under a week. Snap a photo of any gun and get a full listing in seconds — make, model, caliber, price, and a real manufacturer product photo. Built specifically for independent FFLs.

Already on Live Armory? Sign in to your dashboard →

< 1 week

Setup time

Photo to listing

In seconds

Any state

Works nationwide

Month-to-month

Cancel anytime

The Problem

Your customers are driving blind.

Every day, customers want to know what’s in stock at your shop. Without a live inventory site, they call (and tie up your staff) or they don’t bother (and end up at a competitor). That’s real revenue walking out the door.

Phone tag is a tax

"Got any Glock 19s in stock?" — multiply by 30 calls a day. That's a half-time hire your inventory page could replace.

Wasted trips break trust

A customer who drives 45 minutes for nothing isn't coming back. Most don't even call again — they just go to the chain store.

Search ghosts

When a buyer Googles "Sig P365 near me", your store doesn't show up. The big-box chain in the next town does. You're losing those buyers.

How It Works

You run the store. We do the tech.

Once your site is live, you manage everything yourself in the Live Armory dashboard. Three ways to add inventory — pick whichever is fastest for what you’re holding.

01

We build your branded site

Your store name, colors, logo, hours, FFL, services menu — live at yourstore.livearmory.com within a week. We handle hosting, SSL, legal disclaimers, mobile responsiveness, and SEO.

02

You add inventory in seconds

Snap a photo of one gun or a whole case → get a full listing back. Or paste a description ("Glock 19 9mm $549"). Or drop a CSV from your POS. Stock photos and prices come included.

03

Customers find you online

Your inventory shows up at yourstore.livearmory.com AND on the Live Armory catalog at livearmory.com/browse. Customers save guns to wishlists and get back-in-stock alerts. You see live analytics on what's getting viewed.

What’s Included

Everything you need. Nothing extra to buy.

One flat monthly fee. No add-ons. No per-listing charges. No hidden hosting bills. Every tool below is included.

Branded subdomain

yourstore.livearmory.com with your colors, logo, hours, FFL number, and contact info — set once and live the same day.

Photo scan

Point your phone at one gun or a whole display case, and get a clean, ready-to-publish listing back — make, model, caliber, and condition included.

Type-and-go entry

"Glock 19 Gen 5 9mm new $549" — a complete listing, ready in seconds.

CSV / Excel import

Already exporting from Orchid, Lightspeed, or another POS? Drop the file and we map every column for you.

Real product photos included

Every listing gets a real manufacturer photo. We pull from manufacturer sites, Brownells, PSA, or Wikimedia — and validate every URL.

Back-in-stock alerts

Customers subscribe to any out-of-stock gun and get an email the moment it lands 14 pulling them back into your shop to buy.

Inline editing

Click any price or qty in your inventory table to edit it. No modal, no page reload. Stock toggles in one click.

Customer wishlists

Shoppers save guns to a wishlist. We email them when something they wanted comes back in stock.

Real-time analytics

See which firearms get the most views, which day got the most foot traffic, which guns drove customers to call.

Services & pricing menu

Your service rates — FFL transfers, gunsmithing, sight installs — listed for customers to see before they call.

Mobile-first design

Tested on every phone size. Most of your customers are on mobile — your store needs to look right there.

Hosting, SSL, backups included

Vercel + Supabase under the hood. SSL on every page. Daily backups. We handle the technical stuff.

See It Working

Three live demo stores.

Take a look at what your store could feel like. Each demo has live, browsable inventory, filters, real product photos, and every listing done for you.

Pricing

One price. We handle everything.

Flat monthly fee. No contracts, no per-listing charges, no hidden hosting bills. Cancel anytime.

$399/mo

+ $500 one-time setup

  • Unlimited listings
  • Branded subdomain (yourstore.livearmory.com)
  • Photo scan, text parse, CSV import
  • Listed on the Live Armory catalog (livearmory.com/browse)
  • Customer wishlists + back-in-stock + price-drop email alerts
  • Built-in analytics (views, top guns, busiest days)
  • White-glove onboarding — we upload your starting inventory
  • Phone, text, and email support
Get Started

* Setup includes: branding consult, initial photo upload, a review of your starting inventory, and a white-glove onboarding call.

Why Live Armory

Built for FFLs, by a gun owner.

Live Armory is built by someone who actually shoots 14 so it works the way gun buyers and shop owners think, not the way a generic SaaS assumes.

Speaks gun, not SaaS

Calibers, categories, conditions, configurations 14 the details buyers actually search on are built in, not bolted on.

We do the data entry

Most ad-hoc 'gun store websites' make you type every detail by hand. Live Armory turns a photo or one-line description into a full, polished listing — done for you.

Your data is yours

Inventory, photos, store info, customer wishlists — all yours. Export anytime. No lock-in, no data hostage situations if you decide to leave.

See it before you commit

We'll build a live demo personalized to your store — your name, colors, hours — before you sign anything. Look at it for a few days, then decide.

On the Live Armory catalog

Your inventory also appears at livearmory.com/browse alongside other stores. Search-driven customers find you when they're hunting a specific gun.

No long-term commitment

Month-to-month. Cancel anytime. We're confident enough in the product that we don't need to lock you in.

Get Started

See it built for your store first.

We’ll set up a live demo personalized to your shop — your name, your colors, your inventory — before you commit to anything. Drop your info and we’ll be in touch within 24 hours.

Or email directly: jack@livearmory.com